Business and Economics

Business and Economics (B.A.)

The bachelor’s degree program in Business and Economics offers a broad and in-depth education in the fields of economics and management. As a prospective economist, you will learn to understand and analyze economic relationships in order to develop successful strategies for business management, marketing, financing or even trade and investment policy.

What is the degree program about?

In the Bachelor’s degree program in Business and Economics, you will acquire fundamental knowledge of economics and the relevant methods. The program prepares you for careers in industrial and service companies, administration, associations and political parties. Throughout the program, fundamental basic knowledge in business administration and economics is combined with a second subject, equipping graduates for a wide variety of occupational fields.

In business administration, questions from the fields of marketing, production and procurement, organizational management, strategic corporate management and corporate accounting are studied in depth. In economics, the focus is on economic policy contexts, especially monetary and fiscal policy, social and labor market and financial policy in Germany and the European Union.

Specifically, you will deal with the fundamentals of economics, in which partly mathematically formalized models are used to analyze the behavior of individuals and households in economic decisions. That apart, you will also examine central macroeconomic relationships such as the emergence of unemployment or inflation, and you will learn what determines long-term economic growth. These topics are explored in depth in specialist lectures and in the basic seminars in economics and applied to current issues, such as the causes and effects of the global financial crisis as well as the debt crisis in the euro zone or the significance of demographic change.

You will also learn important basics in business administration, including management, logistics, marketing and financing. In addition, you will receive training in the basics of business accounting and an overview of important legal principles for economists.

Do you need help or more information?

Our Student Advice and Career Service (IBZ) is the central point of contact for all questions about studying and starting a degree programme. Our Student Service Centres and subject advisors support you in planning your studies.